Father’s Day is the day when all Australians give back to the men in their lives. Businesses can profit from this event by using a marketing strategy that offers a service and provides value to the customer. Provide them with a great day out, promotions that you have available at the time or gift ideas. We have come up with some quick tips to promote your business this Father’s Day.
1. Promote your offers
Everyone loves a good offer, so make sure you promote your services to your clients. Social media is a great way to get the word out. Simply post a status promoting what you are offering and with a matching photo. It’s free to do this and is sure to bring in some new customers. Another way to promote your services is in-store. Your loyal customers will love to know that you are having a promotion and will most likely love to celebrate the occasion in a venue they are familiar with.
2. Give back
Not only is it a nice gesture, it’s also a great way of joining your local community. Why not donate some of your profits to an organisation dedicated to men or join a local fundraising event. This is a great way to gain new customers and make connections with big organisations. You are able to do a little self-promotion, promote your efforts online or in-store to gain more awareness and you can endorse it before, during and after the event.
3. Make it easy
Buying a present is hard, so why not make it easy for your customers. Let customers know the great offers you have for Father’s Day, or give them more than one option to choose from. This will help them to pick the perfect gift for their loved one. If you can, go the extra mile by offering free gift-wrapping (or shipping, if you run an online store) as an extra incentive as the holiday gets closer.
4. How we can help
It’s not too late to let customers know about your Father’s Day promotions. You can send targeted emails to the large number of members on our Shop A Docket database or send a Facebook Father’s Day Promotion to our 90K+ followers plus their friends.
