Engaging your customers on social is extremely important over the festive season, whether you are a retailer, restaurant, or anything in between. Found that posts receive 5x more clicks within 24 hours of an event. The fact is that competitors are all fighting for attention at the same time. Here are five ideas that any business can use to connect with customers this Christmas.
- Product Wishlist: Leave it up to your customers to decide what they want to see on your website or in-store, and deliver. Implement a voting system using likes or re-tweets. Prolong the exposure and engagement by sharing updates on the progress of the item in-store, up until it is available to customers. This is a fantastic way of allowing customers to feel like part of your business.
- Create a gift guide: This is an organic way to promote your business by showing the customer how they can use your products. This only works if readers can see the value of your products straight of the bat. A good gift guide is transparent about the products, and catered to a specific audience.
- Behind-the-scenes shots: Create a company Christmas tree decorated with quirky industry-related decorations. Decorate your office pods. Have a Christmas-themed costume day and involve your fans. These are all ways to break down the divide between you and your customers, and show them your human side.
- Know when to advertise: The peak period for online shopping occurs weeks before Christmas. Sharing your promotion the day before won’t work. Plan ahead so that your social campaign is on time for consumers who are already shopping.
- Say it like you meme it: Use popular culture to add a bit of humor to your message. You can make a memorable meme for free on sites like Meme Generator or share from Tumblr. A strong brand message combined with a Christmas meme can make your brand stand out from the crowd.
