Just because you’re a small business, doesn’t mean you have to look small. There are plenty of marketing tactics you can use that won’t blow your budget. Here are a couple of tips to get you started.
Have a clear message
If people don’t get what you’re trying to say, they won’t buy from you. Ask yourself, “would a 10-year-old understand my message?” The clearer your message is, the more leads you’ll get to prove that your marketing efforts are paying off.
Engage with the community
Become someone worth listening to and get yourself out there as an expert in your field. You can do this by:
- Commenting on and sharing other people’s great content in your field.
- Offer to guest post on another person’s blog in your field.
- Volunteer your products or services as an act of charity to gain exposure while helping another in need.
- Attend local networking events and meetings to talk up your business face-to-face.
Let your customers do the marketing
The goal is to allow word-of-mouth marketing to start a viral customer chain reaction. There are a number of ways to keep them interested:
- Create a customer loyalty program
- Run contests that encourage (or require) people to tell their friends about it.
- Offer amazing service that keeps the customers coming back.
- Ask them! When you ask for help as a person, people want to help. Be real and explain what you’re trying to do.
Create your own merchandise
Take your own photos and videos of your business, products, services, employees and customers. This is free and fast marketing that offers your customers an insider’s view of the company.
Measure it to manage it
By tracking conversations and analysing the performance of your website, you are setting yourself up for continual success. If you don’t measure your efforts, you won’t know what works, what doesn’t, and what to improve on.
