Marketing tips for small business Every business, large or small, needs to invest in some form of marketing. Getting the word out about your brand is the key to growing and maintaining your customer base. But unlike larger companies, local small businesses can’t afford big, splashy campaigns to grab customers’ attention they have to make their marketing strategies fit into a much tighter budget.
To make the most of your small business’s time and money, here are four effective local marketing tactics from the experts.
Digital Outreach
In today’s world, it is nearly impossible for a new company to be successful without having any digital content for your company. Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world. You are also able to use social media as a customer care outlet where customers can comment about issues they may have. Social media allows you to connect with your customers but also express your company the way you want to.
If you don’t have the time or know-how to manage a social media strategy, let us do the hard work for you while you enjoy the benefits of promoting your offer to our 100K+ Facebook followers. Ask your sales rep about Facebook advertising today!
Dockets
Although businesses may look at dockets as a strategy that is going out of style, it is one of the most effective ways to promote your small business. With 72% of Australians using dockets it is understandable why the strategy is still strong Dockets will drive customers into your store. If you do intend to design a docket for your company, be sure to make a deal which is worthwhile and will keep the customers coming back.
If you would like some more information on how dockets work.
First time freebies
For businesses that are looking to generate new leads, offering potential customers a free product or service for their first visit is a sure-fire way to bring people into the store. A no-strings-attached gift to kick off a customer relationship will create a sense of loyalty, with the optimal audience.
Re-branding
When most people think of re-branding, they think of a big, time-consuming overhaul that requires a huge investment. But re-branding can be as simple as modernizing your logo, switching your slogan or even just updating your company website. Doing something just slightly different from the status quo will pique customers’ interest and make them want to learn more.
