Marketing tips for small business – Every business, large or small, needs to invest in some form of marketing. Getting the word out about your brand is the key to growing and maintaining your customer base. But unlike larger companies, local small businesses can’t afford big, splashy campaigns to grab customers’ attention they have to […]
Just because you’re a small business, doesn’t mean you have to look small. There are plenty of marketing tactics you can use that won’t blow your budget. Here are a couple of tips to get you started. Have a clear message If people don’t get what you’re trying to say, they won’t buy from you. […]
Customers of all ages love discounts and freebies, and if the deal is thought out properly you won’t necessarily lose money. In fact, discounts and deals can turn random customers into returning loyal customers. Here are some tips and tricks in making your offer irresistible. The offer As a business owner, think of an offer […]
Father’s Day is the day when all Australians give back to the men in their lives. Businesses can profit from this event by using a marketing strategy that offers a service and provides value to the customer. Provide them with a great day out, promotions that you have available at the time or gift ideas. […]
Plastering “Under new management signs” all over your business may not be enough to bring previous customers back to your cash registers. If you believe that your business needs a change, here are 5 steps to getting the change you need and improving your reputation with the locals. Identify the problem Is it a downfall […]
There is always great expectation, as retailers head into what is their most lucrative trading period of the calendar year – Christmas. For those businesses with a compelling value proposition, consumers will reward them with the sound of cash registers ringing and depleted stock levels. As we all now trade in a global environment, the […]
Shop A Docket is a well-known Australian marketing platform that connects consumers with local businesses through discounts and promotional offers. Found on the back of shopping receipts and through their digital platform, these vouchers are a staple for budget-conscious consumers looking to stretch their dollars. But who exactly uses Shop A Docket, and what does […]
Branding The more customers that see your business name, the more chance you have of coming to mind when they’re in need of your services. Focusing your branding in your local area is optimal for their convenience and will better your chances of return customers. Mobile apps A 2014 study by ACMA showed that 70% […]
Engaging your customers on social is extremely important over the festive season, whether you are a retailer, restaurant, or anything in between. Found that posts receive 5x more clicks within 24 hours of an event. The fact is that competitors are all fighting for attention at the same time. Here are five ideas that any […]